NEW CONSTRUCTION VIDEO SERIES: YOU HAVE NO REPRESENTATION WITHOUT A REALTOR BY YOUR SIDE

Thinking of purchasing a new home that is brand new construction? You should always bring your Realtor along on your first visit or the builder may refuse to work with your Realtor. It doesn’t cost you anything, we are just here to protect YOUR needs and best interests.  There are a few things I want you to consider when buying from a new home subdivision.  Hi’ I’m Michele Shinedling, Owner/Broker of Heritage Real Estate. In today’s world, most builders have an onsite Realtor representing the selling side of the transaction, but what does this mean to the buyer? It means that if you as the buyer go into a new home community and you are not represented by a Realtor, that you are going in with a disadvantage.  The agents who in the office, are staffed and hired to work for and represent the builder. It’s hard for the builder’s agent to be completely objective when the seller is the one paying their salary every month. A lot of national builders are publicly traded and need to meet certain “sales goals” and for that reason can be more aggressive with incentives at certain times of the year.  We can help you negotiate better terms, conditions and upgrades that won’t cost more money.  Also, buyers do well to have an objective party to help them look over and understand the contract.  You may think that if you use the builder’s agent, that the builder will reduce the price of the home, offsetting the commission that would have been paid. But the reality is, builders don’t like to reduce their price because it sets the comparison price for future home sales in that neighborhood.  Builders instead add the commission paid to a buyer’s agent into the marketing budget of the home.  No representation just means that the builder’s agent or the builder will pocket that money.  If you’re considering new construction, make sure you have a knowledgeable agent protecting your best interest.  I have been a licensed builder in the state of Michigan since 2002.  I won’t build you a home, but as your Realtor, I’ll make sure that your best interests are served, so you will get an amazing home that you’ll love for years to come.   As always, make it a great home buying and selling day and remember, when you do what you love, people love what you do.